Sunday 22 January 2012

Loredana Novotni - "Sacred" hand crafted concepts.

Loredana Loredana
"Sacred" couture collection - MA degree


Loredana Novotni's conceptual capsule collection "Sacred" focuses upon hand-crafted knit and crochet techniques to create innovative textures, with an emphasis upon a structured silhouette.  Each intricately hand-crafted piece in the collection took Novotni a month to complete.  The results are stunning.

Loredana Novotni has always loved to draw since she was a young child.  With no thoughts of becoming a fashion designer, Loredana simply loved to make dresses for dolls.  When she was 7 years old her mother and grandmother taught her to knit and crochet.  These hand-crafted techniques became an integral part of Novotni's design style, "I like to work with textiles, I like to discover new textures, new ways to do things."

Novotni sees fashion as an art form.  Art that can be touched.  Interacted with.  Novotni explains "Design should have soul and should touch the five senses of a person.  Each design must be as unique as the artist."

Loredana Novotni has recently started to work with concept stores in her home country, Romania. Her future ambitions include expanding her brand into other countries and the opportunity for "various collaborations with other designers and known artists"

I wish her every success for the future.


Loredana Loredana
"Sacred" couture collection - MA degree

Loredana Loredana
"Sacred" couture collection - MA degree